Like social media, content marketing creates an opportunity to cultivate inbound leads who learn about your solution organically. Blog posts can be used to deliver relevant and useful information to a potential userbase.
Content offers users knowledge and insight they can use immediately, while positioning your SaaS as a trusted asset, and leader in the space you occupy. Lead magnets are a more comprehensive form of content that provides an in-depth guide for solutions relevant to the service your SaaS offers.
