Retargeting uses data from previous ad engagement to deliver new ad campaigns to users who have already interacted with your brand. We install click-tracking tags like Google Tag Manager and Meta Pixel on your website to monitor user interactions.
This allows us to track ad-driven traffic, newsletter sign-ups, demo bookings, and conversions. This not only gives you a clear picture of campaign performance but helps us identify high-intent visitors who have expressed interest in your solution but haven't converted yet.
We also create lookalike audiences based on your current user base and past ad engagements, expanding your reach to similar prospects. We can also leverage any existing user-target lists you have to refine audiences and maximize conversions. Re-targeting is a great tactic for nudging potential users further down the sales funnel.
Often, potential users who have expressed interest or curiosity in your product will get side-tracked in their sales journey. Retargeting reminds high-intent users about your SaaS and encourages them to make a decision and convert.
