Multiverse computing approached us to help create a series of explainer videos for their ever-growing suite of projects.
The goal was clear: take their tech heavy products, tools, and custom features and distill them in a way that potential investors and end users could understand in less than two minutes per product.
We wanted to communicate the why of these products, leaning less on the technical, intricate, and impressive how that Multiverse achieves their groundbreaking tools, but why they can be invaluable for implementation in various use cases across industries.
Investors, business leaders, and venture capitalists understand use case, potential for growth, and market opportunity. However, industry specific tech, especially physics-intensive, quantum computing inspired tech language doesn’t always sync with C-Suite types. Communicating the value and use was at the forefront of our messaging.
We looked at each individual Singularity tool as its own self-contained product. An individual solution for specific markets. We aimed to showcase Multiverse’s Singularity’s unique ability to offer these solutions in every imaginable industry.
We met with John Malcolm, Multiverse’s CPO to discuss Singularity’s suite of products from a technical standpoint. We then would distill the product’s groundbreaking tech in talking points that the average end user could see the value. The tech was the means, but the solution would drive the action. We discussed how their products built with Singularity are just examples of what their quantum tech is capable of, and that this current iteration of tools is merely an example of what's possible when quantum tech is applied to any given industry.
One of the products, Multiverse’s Deep Pricing Tool, takes thousands of potential financial derivatives pricings, and creates a map for investors, determining the likelihood of thousands of different scenarios, giving the users more power to determine their risk level when investing in derivatives and other exotic options.
The tool uses quantum inspired tech to reach these conclusions, but the important part was its ability to show users every outcome, from the most to least likely, and empower them to tackle derivatives with the confidence of a dedicated trading floor on Wall Street.
The conventional method forcalculating pricing derivatives is murky, we wanted to show that byillustrating two diverging, ever changing price points, moving back and forthcrawling along a calendar that moves from 1 week to 2+ years. The solution?
It’s like a game of Plinko… but you already know where all the disks are going to fall. We ended up with six videos that showcased the tech’s use in a variety of industries, demonstrating how adaptable their Singularity tools can be.
These videos were screened in investor meetings, included in pitch decks, and played during conferences to showcase Singularity’s tech. They added a visual layer so investors and end-users could fully grasp how far-reaching their quantum technology is.
Salt & Sugar’s forthright and clear videos helped in our communications with prospective investors, partners, and grant committees.
These videos were part of the launch for Singularity to prospective stakeholders, and beautifully conveyed Singularity’s advantages and benefits.
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